Monthly Archives: January 2017

Creative Web Design and Mobile App Development

There was a time when the priority of a good seller was to stock quality products. Now, things are different after the emergence of e-shopping. Now, it is marketing which has attained top priority. Of course, one cannot survive for long by selling counterfeit products, irrespective of the vigorous style of marketing. But as long as your products and services are of an acceptable quality, they will sell well only if they are marketed well and they will lie unsold if they are ill-marketed. Strategic marketing stems from creative web designs. Web design geniuses have jumped on the stage. Now is the time for them to shower you with their tricks and magic. Excellent design can take your site to meteoric heights. On the other hand, if the site is ill-equipped to take the load of mass surfers, it will crash occasionally. It can be quite a turn-off even for your most loyal customers.

Web designing is not solely gift-wrapping the site as many assume it to be. Most people unfortunately suffer from the notion that web design translates into a deluge of graphics and animations. Flying butterflies and musical invites are passé. Now, they don’t create a buzz amongst internet-smart people anymore. Besides, web designing is more about optimizing than about visual presentation. A site which has been aptly designed will have the right volume of codes. It will be able to ensure the load just in case it is accessed by hundreds of people at a time. It will not crash or at least it won’t crash easily. It will upload in a fraction of a second. Something that is a big turn-off in today’s time-strapped age is a slow site. If your site takes more than five seconds to get loaded, it is time that you consult a web design expert. Ignorance on your part will drive away your readers and will lower your page rank further.

There is another new development in the world of internet and e-marketing today. Mobile phones have suddenly gained the significance nobody thought they would. People tend to access the internet or just toy with their phone almost anytime and every time. So, when they are traveling and there is nothing much to do, they will just randomly flip through apps and games. This has started the happy story of mobile app development.

Now, all the big businesses mandatorily have their personal mobile apps. Even the small businesses are going for it. It does not take much money to get an app built. The rewards, on the other hand, are excellent. It is a smart way to let people know of your existence and also to remind them of any developments in your business. If you have fresh deals or plans, the quickest way to convey the message across is through the mobile phone.

So, most businesses are finding it viable to opt for mobile app development. It is quite affordable and can be conducted by tech specialists. In the near future, its significance is only going to grow

Reasons for Considering a Creative Web Design

A creative web design is an important investment. The internet is an important medium of communication. This explains why businesses the world over are thriving to have in place a properly designed website.

Many of the businesses are striving to have in place an online presence through efficient web design. Furthermore, businesses that are planning to start their operations consider a website as part and parcel of their business strategy. The reasons for considering a creative website design include:

· Strengthens brand visibility

A company that is established has the capacity of expanding its market by simply setting up a website. A new business will be in a position to establish its market niche through a creative website. While other media including print media play an important role in facilitating brand visibility, websites offer the fastest method of providing information about the business.

For a well established business, the right web design helps to offer consistency to the image of the brand in other forms of media. For new companies a good web helps to offer a strong market presence online. Small businesses often begin by putting up websites which allow for customer views. Furthermore, customers get an opportunity to order and to pay their products online.

· Provides customer care 24/7

Online presence makes it possible for the business to offer services any time, even during holidays. An online presence offers the customers an assurance that their needs will receive proper attention when needed.

Furthermore, an online presence allows the customers to offer the business feedback concerning their experience with the company’s brand. Therefore, both the company and customer will be in a position to get in touch with each other through a properly designed website.

· Develop customer loyalty

Customers who know what they want to buy are normally the well-informed customers who have been able to remain loyal to the company’s brand over time. A well designed website helps to encourage this relationship. Customers get the opportunity to access products and/or services information when they need it.

When the business is willing to share information with the market, the customers try the products/services to determine first hand whether the information provided holds truth. As long as the information holds truth, the customers keep tying the products.

· Efficient marketing tool

A properly designed website generates interest in products and/or services. When used in the right way, websites offer an effective tool of marketing that has the capacity of reaching customers in a short time. When compared with TV commercials, web viewers have unlimited time at their disposal.

Therefore, they are able to learn more about a product and/or service. A properly designed website has the ability of attracting customers, making it possible for them to keep returning for information as well as product/service updates.

Ideas to Keep Your Website From Looking Dull

Almost anyone can learn some web design skills, but not everyone can learn to use them properly. Many times, a person will learn web design to work on his or her own website or to make some money. The bad thing is that most people don’t ever really learn how to use their skills well. Avoid amateur web design mistakes!

No Long Paragraphs!
Put your information in short, readable chunks. People don’t like to sit in front of the computer for a long time reading lengthy, complicated paragraphs. Make your visitors’ reading experience easy and stress free. Use headlines, short paragraphs, and bullet points.

Avoid Music!
In the 1990s everyone had music on their websites. Now it is just tacky. It is unwelcoming to have music blaring while a site is loading and to have no way to avoid it. Loud music blasting while your page is loading (with no way to turn it off) can be extremely annoying and inconvenient to people who are visiting your website while at work, watching television, or listening to music of their own choosing.

Leave Off The Blinking Text & Animation!
This was a popular sight in the 1990s, but it is unwelcome today. Even though you may really enjoy using your animation skills, keep in mind that your professional website is not the place to show them off. Animations can cause your site to look very amateurish. Keep Animated Ads to a Minimum! These can be extremely annoying to your user and may cause them to leave your website.

Use Large Fonts in Plain Shades!
Little colorful fonts look very pretty, but they are hard to read! When your visitor can’t read your information, s/he will leave. Use Black & White! Colored fonts are hard to read, especially if no contrast is provided (e.g. light on light or dark on dark).

Use New Browser Windows Sparingly!
Don’t have a new browser window opening for every page on your site. This is very annoying. It is unnecessary to have ten windows open while viewing one website. Only use new windows on links that will take your visitor outside of your site.

Don’t Use Doorway Pages!
There are two kinds of people who use doorway pages: Unscrupulous Black Hat SEOs, and people who want to show off their skills in Flash design. Doorway Pages are not really worth anything. They don’t give your visitor anything but another click to perform to get to the information they are seeking.

Don’t Keep PDF Files a Secret!
Be sure your visitor knows s/he is about to open a PDF file before clicking. They are great sources of information, but not everyone wants to open one. There are a lot of computers that freeze up when loading a PDF page, so don’t spring them on your visitors unannounced!

Make Sure Your CAPTCHAs are Legible!
If you are going to use CAPTCHAs, make sure human beings can read them. Of course, we have to have them to prevent spam, but honestly, some CAPTCHAs are indecipherable to the average human. Don’t frustrate your visitors with illegible CAPTCHAs!

Get some feedback from a professional and avoid the mistakes detailed here, and you will be able to create a professional looking website.


Web Design Ideas That Will Surely Kill Your Site

Anyone can build a website but not anyone can design effective websites. Effective web design involves a lot of factors, including a substantial understanding of how the internet works, how internet users think and act, and the ability to learn from one’s own (or others’) mistakes.

Even on the best websites, you’ll see more than one mistake but most of them cannot affect the success of the website itself because everything else about it falls properly into place. Most of the time those mistakes are just flukes.

What we need to worry about are web design mistakes that people make over and over again and those that their designers refuse to rectify. Here are some major website design mistakes that will kill just about any website.

Poor information and bad content. I’m talking about websites that seem to tell you they have all the information you need, then in the end just fail to deliver. Poor information or bad content most often result from lack of actual knowledge and understanding, or just sloppy content creation.

It’s easy to spot this problem. On the web there are lots of content containing lots of “fluff”, unsubstantiated claims, information you already know carved into absolute statements, badly written content or content totally devoid of individuality.

You’ll see that this is prevalent among many emerging authority sites. Some authority sites however, are capable of delivering genuine expert information. Others are just hype.

Not designed to function with other browsers. Web designers are often tasked with making sure the websites they design work across the board. This is how you can distinguish an amateur web designer from an experienced one.

Why is this important? Browsers are the medium in which your visitors will see your website. Your customers will make their purchases, give you their email address and subscribe to your newsletters through browsers. There’s no other way. But the problem lies in the fact that not all computers are the same and not everyone using the same browser. If your website can’t load in IE, you will lose IE users who may be potential customers for your website.

It’s a web design best practice to create your base design for “gecko” browsers such as Mozilla Firefox, Netscape, Flock, Camino, Opera). If your design looks good and functions well on these browsers, then it’s more likely to be problem-free with other browsers such as Safari, Chrome and Internet Explorer. If not, all you’d have to do is add a few tweaks.

Poorly designed “Under Construction” pages. “Under Construction” pages are powerful in that, if they are improperly used, they could destroy your online business. These pages raise “red flags” to search engines and to visitors, telling them that you are not finished and therefore have nothing of value to offer them. Studies show that new visitors won’t be inclined to return to your website if they see a blatant “Under Construction” message on your main page.